Monday, June 30, 2014

Reasons why people don't build a business website

When out working I hear from people the following reasons why I they don't have a website:

  1. No time to manage or run it
  2. No money or low funds
  3. No computer
  4. Everyone know's me
You could say that all of these are valid reason's not to build a website, so let me go through them item by item:
  1. No time to manage or run it: (This is why you hire a pro, if you hired me I do all the pre-work, take your pictures give the copywriter all the details on your business, then when your proof comes in I can go through it with your to get your site up and running LIVE quickly.)
  2. No money or low funds: (I can work with all budget levels, I even offer ZERO down options for new companies.)
  3. No Computer: (This is not necessary your clients can email you to a tablet or smartphone.  Just because you don't have a computer but I would bet your future client does)
  4. Everyone know's me: (They may be true within you 2-4 mile radius but in most cases my clients have a service area of 25-50 miles so in a population like Des Moines that is ALOT of people that don't know you, get a site and be found and grow your business.)
These are just my thoughts, if your looking for a local business marketing consultant, give me a call 515-783-2155.

Greg

Friday, June 27, 2014

Wednesday, April 16, 2014

Website vs. Facebook Page

Having a Business Website vs. a Facebook Page for your Business..which is better?

There is lots of school of thought about this issue that could sway you one way or the other this is just my take on the subject.  A website and a Facebook page both have a purpose and it's called building brand.

Website

  1. It's yours you can control everything that goes on it from colors, layout, pictures & content.
  2. For local goods and services consumers look on Google for websites of companies .
  3. Websites carry more weight when Google index's search results, Facebook not even close.
  4. Websites come mobile optimized to make it easier for the consumer.
  5. Full analytics come with websites.
  6. Walmart, Amazon & Target have a website and Facebook page at the same time, those companies know a thing or two about branding.

Facebook

  1. You can post a few pictures and make posts, but on the same page as yours Facebook will advertise your competition.
  2. You have to update it everyday.
  3. Google downgrades Facebook search results.
  4. You constantly are posting to people that like your business.  NOT NEW CLIENTS!
  5. Facebook tells you how many people like your page.
  6. It's free but you get what you pay for.
In conclusion Facebook in conjunction with a website makes for a good marketing decision.
Websites are here to stay and if you don't have one 80% of consumers will not think that your a legitimate business, if you want to grow your business get a website before your competition does.

Greg